The first thing we did was to assess and select the correct social media platform for her to leverage on first.
Subsequently, we taught her, step-by-step on how to set up her social media and post the right effective content, leaving no stones unturned. It was a huge step for Esther as she had a lot of inertia embarking on this new strategy that she hasn’t executed before.
While we were working on her business model, we realized that another area that she could amplify was asking for referrals. We doubled down on her referral process, and she started to receive a ton of referrals.
She was very surprised but at the same time, pleased and happy because this means that she didn’t have to rely on her traditional ineffective way of doing business.